NeeDoh squishies are the fidget toy everyone's hunting

NeeDoh: 3,350,000 monthly searches, up 45x

Palm-sized sensory squishies from brands like NeeDoh are being called this year's viral toy, with Wilko saying they are selling out across the country. A trend tracker says the wave is still the biggest toy story by volume, though it is past its summer peak.

Why it mattersCheap, giftable and still selling out, so they're a prime stocking-filler grab before Christmas.

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