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Privacy

Last updated: 28 September 2026

Top 3 Today is run by a UK-based sole trader. This page explains what information is used when you visit the site and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

What we collect

  • No accounts, no sign-ups. You can use the whole site without giving us your name or email address.
  • Anonymous usage statistics. We use Vercel Web Analytics to count page views. It does not use cookies and does not identify you personally.
  • Your approximate country. Our hosting provider tells us which country a visit comes from so we can send you to the right Amazon store (for example amazon.co.uk or amazon.com). We don't store this against you.
  • Anonymous click counts. When you tap a buy or read button we count which item was clicked and the country it came from, so we know which picks are useful. Nothing that identifies you (such as your IP address) is stored with it.
  • Server logs. Like any website, our hosting provider (Vercel) keeps short-lived technical logs, including IP addresses, to keep the site secure and running.

Cookies and affiliate links

Some links on this site are affiliate links: if you buy something after clicking one, we may earn a small commission at no extra cost to you.

  • Amazon. Links to Amazon go through the Amazon Associates programme. Amazon may set cookies on its own site to record that you came from us. See Amazon's Privacy Notice.
  • Other retailers (Skimlinks). Only if you click "Accept" on our cookie notice, we load Skimlinks, which uses cookies to track clicks on links to other shops so we can be paid a commission. If you click "Decline", it isn't loaded. See Skimlinks' privacy policy.

You can change your choice at any time using the "Cookies" link at the bottom of every page.

Other outbound links (for example to news sources) take you to third-party sites with their own privacy policies.

Your rights

You have the right to ask what personal data we hold about you and to have it corrected or deleted. In practice we hold almost none. If you're unhappy with how your data is handled, you can complain to the Information Commissioner's Office (ICO).