← Back to all sectors

Viral & Trending

Updated 23 Sept 2026, 06:00

#1

Medicube PDRN Collagen Balm Dominates TikTok Beauty

This K-beauty sensation became TikTok Shop's best-selling product in July 2026 and continues its viral streak. The Medicube Collagen Routine bundle is currently 40% off at Lookfantastic until September 20.

#2

Rhode Glazing Mist Remains Social Media Sensation

Hailey Bieber's Rhode beauty brand continues its viral dominance with this hydrating face mist. It's a consistent performer on TikTok and Instagram with endless user-generated content and rave reviews.

#3

Sol de Janeiro Pistachio Scent Takes Over

This £26 fragrance blend is earning wearers compliments everywhere and riding the continued viral wave of Sol de Janeiro's body care line. The pistachio and salted caramel scent has mass market appeal across all demographics.