P.Louise Makeup Lands on the Shelves at Boots

Sold £1.5 million in a 12-hour livestream

The viral cosmetics brand has moved from TikTok Shop into 36 Boots stores. It built its following through livestream selling, once shifting £1.5 million in a single session.

Why it mattersYou can now try this TikTok favourite in person instead of ordering blind.

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