NeeDoh squishy fidget toys keep flying off shelves

Schylling's NeeDoh squishy sensory toys went viral on TikTok, causing stock shortages at retailers in the US and internationally. The Toy Insider's holiday preview names them as a must-have in the wider squish and sensory-toy trend.

Why it mattersDemand is still outrunning supply, so stock can vanish fast.

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