Jellycat Plush Craze Shows No Sign of Fading

Which? says interest in London-born Jellycat has been growing steadily in recent years, and CNBC describes a Gen Z plush craze that includes Jellycat Fish & Chips pop-ups in Selfridges London. It's a sustained collectable trend rather than a one-day spike.

Why it mattersCollectable plush make an easy, shareable gift with proven demand on both sides of the Atlantic.

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