Plum's New AI Money Coach Already Has 150,000 Users Building Bigger Pots

150,000+ users using the AI

Plum launched its AI-powered "Plum Plan" financial guidance tool in June, and over 150,000 users are now tapping it to build retirement pots averaging £170,000. The app also just landed two finalist spots at the British Banking Awards and hit operational profitability for the first time.

Why it mattersIt's the first mainstream UK app to bring AI-powered money coaching to everyone.