Magic Jellykins Water Toys Win TODAY's Best Surprise Award

These water-activated squishy toys reveal a surprise food-themed animal friend after 30 seconds of shaking. With 20 collectible characters to discover, they've captured TODAY editors' 'Best Surprise-and-Delight' award and are dominating Prime Day deals.

Why it mattersPrime Day deals make this award-winning viral toy more accessible than ever.

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