NeeDoh Squishy Toys: The Fidget Craze Causing Global Stock Shortages

These soft, squeezable stress balls have exploded on TikTok, with the manufacturer selling through an entire year of inventory in just nine weeks. Resellers are listing $3–$15 toys for hundreds of dollars on eBay as retailers struggle to restock.

Why it mattersThis collectible frenzy shows no signs of slowing despite widespread sell-outs.

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