Maybelline Sky High Mascara Reigns as #1 TikTokMadeMeBuyIt Product

36.3%

Maybelline dominates mascara conversations with 36.3% share of voice, and Sky High is the undisputed champion. It's the number one trending product under the #TikTokMadeMeBuyIt hashtag.

Why it mattersThis drugstore icon keeps outselling luxury rivals at a fraction of the price.

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