Labubu Bag Charms Cause Global Shopping Frenzy

Fairy tale-inspired plush bag charms exploded on TikTok with unboxing videos going viral worldwide. Initially popular in China, Labubu charms are now the must-have accessory driving massive social media engagement.

Why it mattersThe brand behind them posted a $450 million ARR riding this trend.

As an Amazon Associate I earn from qualifying purchases.