NeeDoh Squishy Toys Cause Retail Chaos as Stock Sells Out in Minutes

These viral stress-relief squish toys have dominated TikTok throughout 2026, with stores limiting purchases and resale prices soaring. The manufacturer sold through their entire year's inventory in just nine weeks as desperate buyers hunt for stock.

Why it mattersStores sold 168 units in 45 minutes with resale market hitting $1,000.

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