NeeDoh Squishy Toys Cause Store Limits After Viral TikTok Frenzy

The NeeDoh Nice Cube and other squishy toys have sparked unprecedented demand across the UK, with retailers limiting purchases to 2 per person. The viral sensation caused inventory intended to last all year to vanish within nine weeks of 2026.

Why it mattersStock shortages and resellers charging 10x retail price make these hard to find.

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